At Adamo Giuseppe, we believe that true luxury lies not only in exquisite craftsmanship and timeless design, but also in purpose. That’s why we’re proud to announce a new chapter in our journey—one rooted in responsibility, compassion, and a shared commitment to the future of our planet.

Starting today, a percentage of every item sold will be donated to the World Wide Fund for Nature (WWF), one of the world’s leading conservation organizations.

Why WWF?

For over 60 years, WWF has been at the forefront of global conservation efforts, working in nearly 100 countries to protect the most vulnerable species and fragile ecosystems. From defending endangered animals like elephants, tigers, and sea turtles, to preserving forests, oceans, rivers, and freshwater systems, WWF’s mission is to create a world where people and nature can thrive—together.

Their work is based on science, collaboration, and innovation. They partner with communities, governments, and businesses to tackle the root causes of nature’s decline—climate change, deforestation, and unsustainable resource use—while empowering people to live more sustainably.

Why Now?

The fashion industry has a profound impact on the environment. As a brand, we recognise our responsibility not just to design beautifully, but to act thoughtfully. Nature has always inspired our collections—the textures of the wild, the elegance of animal forms, the raw beauty of the earth. It’s time we gave something back.

Our Commitment

With every Adamo Giuseppe purchase, you are not just investing in refined design and premium quality—you’re joining us in supporting WWF’s vital work to protect our planet. A percentage of each sale will go directly toward funding conservation programs across the globe.

Whether it’s protecting snow leopards in the Himalayas, restoring coral reefs, or advocating for climate policy, your choice to shop with us contributes to meaningful change.

Join the Movement

This is just the beginning. Our partnership with WWF is part of a broader sustainability strategy that will shape the future of Adamo Giuseppe. We are reviewing our sourcing practices, reducing waste, and exploring more eco-conscious materials—because the planet deserves nothing less.

Wear with pride. Give with purpose. Protect what inspires us.

Adamo Giuseppe x WWF: Because style should have a soul.